Both pubs, bars & clubs, and restaurants enjoyed growth of 2.6% showing not everyone spent the month sheltering from the cold. The increase comes despite a third (34%) of consumers saying they significantly reduced their alcohol consumption in January. This suggests the hospitality industry had prepared to cater for the growing popularity of Dry January, having witnessed a rise in punters shifting to low and no alcohol alternatives.

https://catererlicensee.com/january-sales-growth-for-pub-restaurants